YADEA & VIN DIESEL

When life gives you a Chinese scooter company who just signed a deal with Vin Diesel, you make this.

Yadea wanted to bring global movie-star energy to its electric scooter brand, so the work leaned all the way into the obvious answer: give Vin Diesel a sleek ride, a cinematic world and just enough action-movie seriousness to make an electric scooter feel weirdly powerful.

The result was a Chinese commercial with international blockbuster attitude, directed by D.J. Caruso and created at Deutsch LA.

ACD: Curtis Petraglia // Andrew Kong
CD: Ryan Lehr // Travis Swingler // Eric Kaufman
Agency: Deutsch LA
Director: D.J. Caruso