IT’S A PEPPER FLING

Alexis is down bad with a severe case of "catching feelings for Dr Pepper Creamy Coconut". And unfortunately for her, it's only around for a limited time. It’s a Pepper Fling is a micro-drama about one’s lust for a beverage they know they can’t have forever.

Built like a bite-sized telenovela for the feed, the campaign turned a limited-time flavor into a forbidden romance. Every post treated Dr Pepper Creamy Coconut like the one that got away: dramatic, delicious and emotionally unavailable by design.

It gave the flavor launch a social-first story engine, making the product feel less like a seasonal drop and more like a doomed summer relationship worth obsessing over.