DR PEPPER BLACKBERRY

Dr Pepper Blackberry introduced a new flavor with the confidence and momentum of a major brand launch. The work positioned Blackberry as the next big chapter in Dr Pepper innovation, building excitement with bottlers, retailers and Pepper fans before the flavor hit shelves.

The campaign leaned into bold flavor, fan anticipation and the idea that every new Dr Pepper innovation deserves a little chaos around it. It might even be our most one of a kind flavor yet!