I’m Curtis Petraglia
A Creative Director that makes ad things that sell object things like soda, consumer electronics, paint and fast food.
I’ve gotten to work with many brands while at agencies like Deutsch, The Many, Goodness MFG and BooneOakley. But before that I got my start as a Subway Sandwich Artist in a tiny town in North Carolina.
I can make award-winning work with a $5 million production budget or also with $5 and a TikTok.
I can lead and collaborate with teams of writers, art directors and designers.
I can write, comp, direct, design and take photos.
I can think big when I need to and small when I need to.
I can work efficiently with AI.
I can make the deck design as exciting as the work.
I can small talk with the CMO.
I can carry a convo about lenses with the DP and chromatic aberration with the flame artist.
I can also tell you precisely how much lettuce, onions, tomatoes, pickles and olives are supposed to go on a 6” sub.
It is 6oz, 4oz, 3, 3 & 3.
EXPERIENCE
Art Director | Goodness MFG
April 2014 - Feb 2015
Art Director | BooneOakley
Sept 2012 - April 2014
Designer | Adams Outdoor
Jan 2010 - Sept 2012
The Wander Years:
Sandwich Artist, Lawn Engineer, Director of Busing Tables, Steward of Casual Dining Foods, and Guy Who Set Up Inflatable Bounce Houses.
SVP Creative Director | Deutsch LA
April 2022 - Right Meow
Creative Director | The Many
May 2021 - April 2022
Creative Director | Deutsch LA
July 2020 - May 2021
Associate Creative Director | Deutsch LA
Dec 2018 - July 2020
Sr Art Director | Deutsch LA
Feb 2017 - Dec 2018
Art Director | Deutsch LA
Feb 2015 - Feb 2017
Shorty Awards
Finalist, Memes for Social, Dr Pepper, 2024
Finalist, Viral Content, Dr Pepper, 2024
Finalist, Multi-Platform , Dr Pepper, 2023
Winner, LBGTQ Engagement, Mixwell, 2022
Effies
Silver, Sustained Success, Fansville, 2022
Bronze, Sustained Success, Lil’ Sweet, 2018
Bronze, Naked Chicken Chalupa, 2017
Spikes
YouTube Creative Hack Winner, 2018
Think LA
Best Short Form Video, Inflashion, 2023
Features
Muse by Clio, Media Post, SHOOT Online, The Drum, AdWeek, Creativity, Campaign US, Under Consideration, Charlotte is Creative, AAF, AIGA, LBB & Deutsch Fantasy Football Runner Up 2016 & 2026
Clios
Silver, OOH, Mixwell, 2022
Bronze, Copywriting Craft, Mixwell, 2022
Shortlist, Film, Mixwell, 2022
Shortlist, Film craft, Mixwell, 2022
Cannes
Shortlist, Film, Snapple "Bees", 2016
Shortlist, Film, Snapple "King of Hearts", 2016
Shortlist, Film, Snapple "Telegraph", 2016
One Show
Finalist, Film, Mixwell, 2022
Finalist, Fusion pencil, Mixwell, 2022
Shortlist, Film Campaign, Snapple, 2016
D&AD
Wood Pencil, Film, Mixwell, 2022
Wood Pencil, Film Craft, Dr Pepper "CraveRider", 2018
Obies
Silver, copywriting, Mixwell, 2022
Silver, craft, Mixwell, 2022
Bronze, custom installation, Mixwell, 2022
BRANDS
Google, YouTube, Dr Pepper, Nerd Wallet, Lowe’s, Nestle, Nintendo, Taco Bell, Canada Dry, Snapple, Behr Paint, Nintendo, Carvana, Mixwell, Georgia Pacific, Yadea Scooters, Dietz & Watson, The Charlotte Hornets, Bojangles’, Cheerwine, Toshiba, Vail Resorts and ScoreBig.com
EDUCATION
The Audacious School of Astonishing Pursuits
Inaugural Graduating Class, 2022
UNC-Charlotte
BFA - Graphic Design, 2010