AI INNOVATION & EXPERIENCE
This page collects my work using AI-assisted creative tools across concepting, visualization, prototyping, pitching and production. For me, AI is not about replacing taste or craft. It’s about moving faster, exploring stranger directions and making proof-of-concept work feel real earlier in the process.
The work here reflects how I use emerging tools inside real agency workflows, from early idea generation to boards, treatments, visual systems and production planning.
APPLIED EXPERIENCE
Canada Dry Brand Campaign (2026)
Led AI-assisted visual development for campaign composition exploration using Google Nano Banana to prototype classical painting-inspired scenes later executed by traditional artists. Helped bridge AI concept development with human craftsmanship and production design.
⬆️ Final produced spot.
⬇️ AI workflow in partnership with Nathan Love.
The Winning Streak (2026)
Developed AI-assisted proof-of-concept materials for original television IP using Runway, Seedance, and Kling to visualize gameplay mechanics, tone, environments, and broadcast-style presentation for partner and production discussions.
Dr Pepper “Find Your Flavor” (2026)
Worked with a hybrid AI/Traditional production model to create multiple sets, a talking raven and a very cool dolphin.
⬆️ My initial test to prove out that an AI dolphin was indeed possible
⬇️ Camera/AI tests from our hybrid VFX vendor Autonomy.
AirBob Short Film (2026)
Wrote and directed AI-assisted, experimental short film using Google Flow and Veo for development and production workflows. Film won the Deutsch AI Film Festival.
Dr Pepper Geographically Targeted Ads (2025)
Used Runway AI to rapidly develop market-specific skyline visualizations for localized commercial openings deployed across multiple regional markets.
Dr Pepper x Yung Gravy Music Video (2024)
Partnered with artist Yung Gravy to write an AI assisted original song. Integrated ChatGPT into comedy and cultural research workflows to generate and refine music video trope explorations that informed final script development.
NerdWallet “Inflashion” Campaign (2023)
Early adopter of generative AI tools including Midjourney and DALL·E for conceptual development of inflatable fashion designs later fabricated by real-world designers and production partners.
⬆️ Initial discovery for inflatable clothing.
⬇️ Sketches for final designs with our partner, Jack Irving.
