DR PEPPER - CRAVERIDER

CraveRider turned a simple Dr Pepper craving into an over-the-top action story. The idea treated flavor obsession like a cinematic mission, giving Dr Pepper a bigger, funnier and more memorable role in the moment someone wants a soda.

The work combined character comedy, heightened visual storytelling and the kind of irrational devotion only a true Pepper fan would understand.

ACCOLADES

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D&AD, Wood Pencil

CW: Andrew Kong
CD: Ryan Lehr / Erick Mangali
ECD: Brett Craig
DIRECTOR: Ulf Johansson