DR PEPPER - LARRY CULPEPPER

Larry Culpepper gave Dr Pepper college football a character, a voice and a very questionable claim to fame. As the self-proclaimed inventor of the College Football Playoff, Larry turned concession-stand comedy into a recurring campaign world for fans.

The work helped Dr Pepper show up in college football with a sense of humor, a point of view and a character fans could recognize instantly.

LARRY'S ROADSHOW

In conjunction with West Coast customs we designed and built a functioning Tailgate 2000 and sent Larry on a tour across America to visit with fans, give out free Dr Pepper and deliver the National Championship trophy to the big game.

OUT OF HOME

CW: Andrew Kong
CD: Ryan Lehr / Erick Mangali
Agency: Deutsch LA
Director: Jonathon Krisel