THE NEW FLAVOR YOU DESERVE

Dr Pepper Strawberries & Cream launched a new flavor by making it feel less like a product announcement and more like a cultural moment. The work tapped into music, fandom, social behavior and flavor obsession to give the launch a distinct personality.

From campaign films to social extensions, the idea was built to make people not just try the flavor, but talk about it. It’s the delicious discovery you didn’t know you needed.

A very special message from our madam…