A MIXER FOR THOSE WHO MIX WELL… AND NOT FOR THOSE WHO DON’T.

Mixwell was created as an inclusive cocktail mixer brand that believes that everyone should feel welcome, seen and celebrated. The work blended identity, community, design and humor to create a brand world that felt as vibrant and open as the people it served.

The campaign was recognized by major creative award shows including Clios, D&AD and The One Show.

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Creative Director, Curtis Petraglia
Creative Director, Ashley Milhollin
Director / Executive Producer, Trevor Paperny
Senior Copywriter, Scott Menzie
Senior Art Director, Cameron Twombly
Senior Art Director, Savannah Bradford
Senior Copywriter, Mason Douglass
Designer, Katie Braverman