LOWE’S

From 2020 to 2022 I lead various campaigns for Lowe’s and helped establish them as an inclusive brand.

The work focused on making home improvement feel more approachable, useful and motivating. Across retail, film and social, the creative helped turn projects into achievable wins instead of overwhelming chores.

The goal was to make Lowe’s feel like a helpful partner, whether someone was starting a major renovation or just trying to finally fix the one thing they had been avoiding.

You can’t overemphasize the value of The American Dream. But it’s never been just one dream. Over 200 million Americans have very different ideas of what they want their homes to look like and how they want to live in them. And Lowe’s is here to value each and every one in our new campaign “Home to Any Possibility”.

For Memorial Day 2020 we left a reserved a space at every Lowe’s store for those who made the ultimate sacrifice to keep our homes safe. This script was inspired by creeds from various branches of the military. We thought it was the most respectful way to pay tribute to both those who gave some but especially those who gave all.

We also developed a turn key format for all of Lowe’s harder working, value based content.