EVEN MORE DR PEPPER STUFF
This page collects additional Dr Pepper work across flavors, football, social, retail and brand storytelling. Dr Pepper has always been a brand where weird specificity is a strength, and the best ideas tend to come from understanding just how passionate Pepper fans really are.
From product launches to fan rituals, the work is built to make Dr Pepper feel like more than a soda. It’s a personality type.
We worked with the creators of The Walking Dead, Skybound Entertainment, to create a comic book based on The Adventures of Doctor Pepper.
Then we took to the streets of San Diego Comic-Con, treating fans and going through 3,500 copies in less than four hours.
ACD: Andrew Kong // Curtis Petraglia
CD: Travis Swingler
ECD: Ryan Lehr
Agency: Deutsch LA
Director: Taika Waititi
THE DR PEPPER CHERRYIOT
ACD: Andrew Kong // Curtis Petraglia
ECD: Ryan Lehr
Agency: Deutsch LA
Director: Eric Wareheim